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10 steps to successful marketing: Step 4 – Know your competition

Top sports people know their competition. Tennis players spend hours analysing their opponents’ game. They try to find their weak spot, as well as identifying where their opponent might try to attack...

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10 steps to successful marketing: Step 5 – Define your product or service

The first thing to understand here is that a product or service only has meaning from the point of view of the customer. We’re not interested in what you think your product or service is – you need to...

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Do specialists make more than generalists?

Three colorful, red, blue and green, apartment buildings facades with emergency escapes. Typical New York City, Boston or Chicago rental complexes with fire escape stairs next to the windows. I’m a...

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Food photos are a social phenomenon!

Unless you have spent the last couple of years living in a cave, I’m sure you will have noticed the craze across multiple social media platforms for sharing images of food. This is especially true in...

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Use Your Heart

You will hear us (that is, us here at ELK Marketing) talk about “a connection” or a “human connection” or an “emotional connection” frequently. What do we mean by this? To clarify, let’s look at a very...

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What have the Romans ever done for us?

We had a bit of a “what have the Romans ever done for us” moment in the telemarketing department the other day. We were doing a bit of script development (Polly says it is just role play, but script...

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The wonderful world of Facebook advertising

Have you ever fancied trying a Facebook advertising campaign but not quite known where to start? Or did you even know you could advertise on Facebook at all? Well, I guess you did as you see lots of...

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It’s all about me, me, me…

Have you ever met somebody who doesn’t seem able to empathise with other people? They don’t ask questions about you, they just talk about themselves all the time. It’s exhausting, isn’t it? And have...

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5 surprising tricks to using video in Facebook advertising

Video repeatedly gets better engagement statistics in Facebook than text or photos – check out your own Insights on your Facebook business page to see if this is true for you.  Facebook has been...

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A ‘nice’ company!

We’ve really enjoyed creating a new brand, website and supporting materials for Simpatico Communications. After competing a branding wheel exercise, we identified one of the key words to describe their...

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